Feldschlösschen Getränke AG recognizes the importance of personal data security and is committed to protecting and securely storing your personal information.

This privacy policy explains how Feldschlösschen Getränke AG and Feldschlösschen Supply Company AG (collectively referred to as Feldschlösschen, we, us, our) use your personal data and the measures taken to protect and securely store it.

This privacy policy applies to you when you purchase goods from us, obtain services, participate in our events, or otherwise interact with us, such as by using one of our websites or contacting us via social media.

Please review these provisions in detail (together with our Cookie Policy, Terms of Use, and any other referenced documents when using one of our websites). If you are already a customer, further details about the use of your personal data may be contained in your contract with us. Additionally, other notices might be provided regarding how we wish to use your personal data, allowing you to consent to or decline certain uses when we collect your personal data.

This privacy policy explains our data protection practices and covers the following areas:

1. What personal data we collect

2. How we use your personal data

3. How we use cookies

4. Your use of chat rooms, message boards, or other interactive forums

5. How we protect your personal data

6. Your rights and how to contact us

7. Updates to this policy

8. What personal data we collect

We collect and process some or all of the following personal data:

• Information about you: Name, address, email address, phone number, social media handles, date of birth, or picture, or details about your employer and position.
• Your transaction data and purchase history: Purchase details and other transactions you make, including purchases through our websites or other channels, along with delivery address and purchased products data.
• Payment data: Payment details used for purchasing our products and services, such as credit/debit card and expiration date.
• Information regarding participation in our special offers and competitions or events: Information provided on application forms, entries made by you or us, details of guests in connection with special offers or competitions you participated in or won, including specific catering or access requirements.
• Information about your interests: Data regarding hobbies or activities you engage in, personal interest data.
• Information about marketing preferences: Data regarding your marketing and communication preferences, as well as information collected to determine products or services of interest to you.
• Information about your use of our chat rooms, message boards, social media pages, or other interactive forums: Including any comments, videos, or information posted online.
• Survey information: Your responses to market surveys conducted by us.
• Your correspondence with us: Including feedback, complaints, and comments via phone, email, or social media, or records of online, print, or personal correspondence or interactions.
• Technical information: Including the Internet Protocol (IP) address used for your computer's connection to the internet, login information, browser type and version, time-zone setting, browser plug-in types and versions, operating system, and platform.
• Information about your visits to our websites: Including Uniform Resource Locators (URL) clickstream, date and time, products viewed or searched for, pages visited, page interaction information, and exit methods.

Sources of personal data

We collect most personal data from you directly or through your interactions with us, our websites, or social media pages. We can also obtain personal data from partners, suppliers, advertising networks, analytics providers, credit reference agencies, fraud prevention databases, or third-party databases, including sanctions lists and business information and research tools.

Sensitive personal data

Certain categories of personal data, such as health information, racial or ethnic origin, political opinions, religious beliefs, or sexual orientation, are considered sensitive and require extra protection. Under limited circumstances, we collect and process such data, for instance, to handle requests for specific medical support or dietary requirements related to event participation that reflect religious beliefs, like kosher or halal meal choices.

1. How we use your personal data

For each usage mentioned below, we provide the purpose for data use and disclosure, along with the basis for our usage.

• Provision and management of products and services requested by you: To fulfill obligations arising from contracts with you, including delivery arrangements, execution or cancellation of orders, provision of requested information, products, and services, and communication of product/service changes.

Legal basis: Contract performance, legitimate interests (to fulfill obligations and provide products/services or notify you of changes).

• For effective communication with you: To address inquiries, comments, complaints, or other communications, such as inquiries about products.

Legal basis: Legitimate interests (to correspond and provide services/products), legal claims.

• For monitoring and recording correspondence with you: To monitor communications, ensuring service quality, process compliance, and training purposes.

Legal basis: Legitimate interests (service/product quality assurance).

• Provision of marketing materials: To provide you with information about products/services similar to those purchased/inquired about via post, email, phone, SMS, WhatsApp, online/social media advertising, or upon your consent. We may also market partner products/services. As required by law, we seek consent during data capture, and you have opt-out rights through Contact details.

Legal basis: Consent, legitimate interests (to inform on products/services).

• Understanding customers and developing products/services: Analyzing data to measure/understand advertising efficacy, providing relevant advertising.

Legal basis: Legitimate interests (to maintain quality and improve products/services).

• Promotion and competition management: Facilitation of events/competitions, including winner notification. Personal data may be shared online or with media per local law for prize distribution.

Legal basis: Legal obligations, contract performance, legitimate interests (event success).

• Event management: Using personal data (dietary needs, health data, access support) for event execution.

Legal basis: Legitimate interests (event execution), explicit consent (if required).

• Fraud prevention: Data access/use to prevent fraud as required by law/practice, sharing data with authorities.

Legal basis: Legal obligations, legitimate interests (crime/fraud prevention).

• Conduct necessary checks: Using personal data for checks like KYC (Know Your Customer), credit assessments, etc.

Legal basis: Legal obligations, legal claims, legitimate interests (fraud prevention).

• Website improvement and management: Ensuring adult access per drinking laws, managing/improving content suitability.

Legal basis: Legitimate interests, legal obligations.

• Business reorganization: Data disclosure during sale/reorganization to relevant third parties for due diligence.

Legal basis: Legitimate interests (business reorganization), legal obligations.

• Legal compliance: Processing data to meet compliance requirements, including sharing with authorities for investigations.

Legal basis: Legal obligations, legitimate interests (compliance).

1. How we use cookies

Our websites use cookies to distinguish you from other users, enhancing your browsing experience and tailoring content. For details, see our Cookie Policy.

1. Your use of chat rooms, message boards, or other interactive forums

We offer interactive areas for visitor enjoyment. When participating in these areas, reviewing both our Privacy Policy and chat room rules is necessary. Please be aware that all content posted online is publicly visible.

1. How we protect your personal data

Where is your personal data stored?

Data may be transmitted to/stored at locations in Switzerland, Germany, Austria, and Denmark, processed by staff for us or our suppliers, handling orders, processing payments, or support services.

How long is your personal data stored?

Personal data is retained as legally permitted and necessary for requested products/services/information provision or other purposes outlined. Certain data may be retained for legal compliance.

Overseas data disclosure

Data may be transferred outside Switzerland/EWR, employing protective measures if legally necessary. EU recognizes some countries as offering equivalent protection, reducing the need for extra measures. Similar Swiss safeguards apply to EWR States. For non-recognized countries like the USA, we implement EU/Swiss-approved contractual safeguards.

For specific measures, contact us via Contact details.

How do we protect personal data?

We take reasonable measures to ensure data security and compliance with the Privacy Policy.

Information you provide is securely stored, with SSL encryption for transactions. We advise password confidentiality.

Despite efforts, we cannot guarantee data security during internet transmission—proceed at your risk. Once received, we use procedures/features to prevent unauthorized access.

What about links to other websites?

Our sites may occasionally link to partner, corporate, or third-party sites—those sites have separate privacy policies, which we do not assume responsibility for. Review each policy before sharing personal data.

1. Your rights and how to contact us

Marketing

You can request to decline personal data processing for marketing. We notify/seek consent pre-data capture for marketing use or third-party data sharing. Use provided methods/forms to opt-out or contacts us at info@fgg.ch.

Updating information

We aim for data accuracy—inform us of changes via Contact details.

Your rights

Under applicable data protection laws, you may request:

Access to stored data, origin, recipients, and processing purpose. A copy of your held personal data. Correction of errors in personal data and completion of incomplete data. Deletion of unnecessary processed data. Restriction of data processing when considering a query. Withdrawal of consent, where essential for processing. If applicable, EWR residents may also request:

—to transfer data to third parties. —objection to "legitimate/public interests" data processing, when your interests, rights, or freedoms outweigh ours. —objection to direct marketing (including profiling for such purposes) anytime.

These rights are subject to exceptions like public interest or legal privilege and may be unavailable in your residence country.

For eligible rights, contact via Contact details.

If dissatisfied with data use or rights response, contact info@fgg.ch.

Contact

For questions/comments/requests regarding the Privacy Policy, email info@fgg.ch.

Updates to this policy

Changes are posted here, potentially communicated by email. Regular checks for updates/changes to the Privacy Policy are advised.

The policy was last revised in June 2018.